1/26/2011

Teamcenter TcCPG Jargon Technical Training

http://www.cadfamily.com/downinfo/303811.html

Brand
A brand is a product,service,or concept that is publicly distinguished from other products, services,or concepts so that it can be easily communicated and
usually marketed.
It is an intangible sum of a product's attributes:its name,packaging,and price,its history,its reputation,and the way it's advertised.
Brand Name
Name of a distinctive product,service or concept.
Branding
Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.


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